Oliver Medforth was a candidate on Series 18 of the British version of the show.
Describing himself as a "selling machine", Oliver's background was in selling at markets and supervising a variety of stores. However, Oliver was considered to have been out of his depth on the first task of the series, and was the first to be fired.
Profile[]
Never doing “owt for nowt”, Oliver’s background in selling at markets has him looking forward to the famous (and infamous) sales tasks. After supervising stores up and down the country, he’s ready to face the boardroom.[1]
What is your biggest business success to date?
Running five retail shops for our family run distillery, from Newcastle to Swindon and setting up a soft drink that pairs perfectly with all our range of gins.
What is your biggest business fail?
I am not afraid to admit to making mistakes as I find it’s the best opportunity to learn from them, shows a willingness to try different experiences and not being afraid to be slightly alternative is one of my biggest advantages.
Tell us something about you that we don’t know?
I really hope there is a selling task because this is where I will dominate and prove to Lord Sugar, I am a selling machine. I work the markets selling gin and tonic and there aren’t many customers that leave without buying.
Why do you deserve Lord Sugar’s investment?
I’m hard working and determined to achieve anything I set a goal to do. I fully enjoy what I do, and this will be applied to Lord Sugar if I manage to get the investment.
Time on show[]
Episode 1[]
Oliver was put in the kitchen for the task of making brownies. An inexperienced chef, he forgot to put the flour in while making brownies for the guests. The team made the second highest-ever loss on a UK task, however, Lord Sugar fired Oliver after the first task, after several other teammates accused him of doing nothing in the task.
Game history[]
| 1 | |
|---|---|
| Team | Men's |
| Team result | Loss |
| PM | No |
| Result | FIRED |
| You're Fired verdict | Hired |